Athul questions:

1. Who is your target customer? Locals, Immigrants or Both?

I am targeting the both the locals and the immigrants especially the Asian, Canadian and Indian communities. I sell   to people who desire and need personal and environmental-friendly beauty services and who do not mind having a mobile beauty therapist come to them.

 2. What is the unique selling proposition (USP) of the beauty studio that is unlike that of other studios?

The big advantage of my studio is that I provide a mobile service and provide high-quality, environmental-friendly beauty treatments at your home than that of a regular salon.

 3. Does the studio offer online booking, and how is this service advertised to the clients?

Appointments can be booked with me through my website or social media pages. I advertise it on my social media pages and through flyers so that anyone can book a slot easily.

 4. What kind of packages or combos does the studio provide to increase the customer’s spending?

I provide Facial & Haircut or Pedicure and Manicure at a fixed price. This makes the  customer to order other services and spend more.

 5. How does the studio set its pricing policy  as compared to other studios in the town?

I set the prices of the services based on the prices  of other salons. I have a reasonable price policy and provide high-quality eco-friendly services.

 6. Is the studio extra service provide at extra charge or is it a normal studio that can give you  your money’s worth?

The studio is budget friendly and I also provide some extra services like organic  facials and luxury nail services at a higher price for the one who wants more spa.

7. How  does the studio guarantee that the equipment used is of the right standard in terms of quality, safety and  cleanliness?

All tools are washed and sterilized after each use. All the safety and cleanliness standards are  met by using trusted and high quality products.

8. Are there any particular certification, license, or  training to use chemical treatments?

Some sort of training is required for chemical services like hair coloring. I  have a beauty certification from Heaven Beauty Parlour in India and my staff for these treatments as well.

 9. How does the studio’s staff guarantee that they are conversant with the safe use of equipment?

 To this end, I train my staff on how to use all equipment carefully. The staff is  also encouraged to update their skills and knowledge on current beauty trends and safety measures.

Jerman questions:  

  1. What is the USP, or unique selling proposition? 

My beauty  studio different is that I can come to you at your location. You get high end, environmentally friendly  beauty services like manicure, pedicure, facial, haircut and many others at your home than  in a traditional salon.  

2. Are there hygienic and safety precautions in place? 

 Sterilize all tools to a very high degree of sterility after each use. I put  on gloves when giving treatments, and use clean linens and towels for each client. For this  reason, I adhere to health and safety regulations to create a clean and safe environment for everyone of my  clients.

3. What is the estimated profit margin per service? 

The profit margin is  40 – 60% depending on the service. Low product costs mean larger profit margins on things like  facials and nail painting. I make it a point to give my clients the best value for their  money despite the low costs.

4.  Have you identified the target market?

 I only concentrate on people who are concerned with their health and generally the population I concentrate on are students and working class  people. My target market can be defined as people who are concerned with the environment and eco-friendly products  and services. I am targeting a large population, Asians, Canadians, and Indians.

5. Will new beauty trends or high-demand treatments be introduced?

 Yes, I would update my blog to include organic and vegan treatments, trendy nail art, and services like microblading and LED  facials. I will continue to update my blog to reflect the current trends in the beauty industry.

6. Do you have a plan for expanding the business?

  I plan to expand by hiring more  staff, offering mobile services in more areas, and potentially opening a bigger salon if there’s enough demand.  I also want to collaborate with local businesses for bridal packages and special offers to reach more clients.

7. What is your business plan (shop, online service)?

 My business will operate as both  a home-based salon and a mobile service. I’ll offer online booking for clients to make appointments  easily. Eventually, I may open a physical shop depending on growth and demand.

8. What is  your competition in the town?

 There are other salons and other beauticians in the area,  but what I have is different because I offer mobile services and also use environmentally friendly products. The approach  and the capacity to design the services to the specific client’s needs, as well as the flexibility that  I provide for the busy clients, makes me different from my competitors.

9. How will you  handle inventory and supplies?

 I will be using a digital system to track the inventory so that I  can always know when the products are running low. I will restrict myself to using environmentally friendly supplies and  limit the supply to avoid incurring high costs.

10. What is your advertising plan?

 My advertising plan will include the use of social media platforms such as Instagram and Facebook, handing out flyers  to the nearby areas and making the clients spread the word to their friends and relatives. To increase the  customer base and keep the current ones I will be offering deals and gift cards at different events.